“Doing business with Insight Cosmetics Group you should always feel important, valued and understood. In every contact with us, you should expect excellent service, market leading knowledge and continuously sharing of great, inspirational techniques – everything delivered with the highest level of industry passion. If we don’t deliver value, we only deliver costs, and that is not acceptable. Our finest goal is a long-time partnership sealed with your recommendation of our company!"
Mina Z. Lorenzen
Founder and Executive Chairman
In 2004 Insight Cosmetics Group was established by Mina Lorenzen with the goal of delivering high quality education and products to the professional beauty industry. At that time Mina Lorenzen was one of the most skilled nail professionals in Northern Europe, running her own salon in center of Copenhagen. She was missing a good and present supplier, that understood her business and could deliver the service and collaboration she needed.
Today Insight Cosmetics Group serve more than 11.000 professional salons and beauty retailers across 8 countries in Northern Europe. Still today, it is our finest goal, that each individual customer of ours, always can recommend our company, our employees, our education, and our products warmly to others. With other words, you should as customer always experience the most excellent service dealing with us.
If we don’t understand to add value to our products, then we only add costs – which is of course not acceptable. Our business therefore builds on a very simple philosophy, that touches everything we do:
To deliver on our promise and our mission we know, that we are dependent on a great team of colleagues, that not only know how to service with a smile, but also understands your needs, have deep knowledge about our products and techniques and are able to make you feel valued and supported in the best way you can imagine. We are there for very lucky, that we have gathered a team of more than 150 of the best colleagues and instructors working together around this goal, of giving you the best experience our industry can offer.
Insight Cosmetics Group operates as full service, value added distributor within both professional and retail distribution. We have local presence in all countries and all communication, customer service, compliance etc. is localized to perfection.
We have several years of highly successful experience within all areas necessary to succeed with great brands: