What does makeup Primer do and why do I need it? Which one should I choose?

Watch our quick-guide below or keep reading to find out!

We all know that skincare is where its at, if you want to improve your skin. However, choosing the right primer is the best hack to prepping your skin for makeup. That's exactly what primer does: Help solve an issue that you have with your skin before makeup. No matter if you are oily with texture or dry and flakey we got your back! And where does primer go in my full routine? Right here:                 1. Cleanser, 2. Toner, 3. Serum, 4. Moisturizer/SPF, 5. Primer and then makeup.

NORMAL SKIN SOLUTIONS

If you have a normal skin type you get just a bit shiny in the T-zone by the end of the day and may be just a little dryer on the cheeks and perimeter of your face. However, its nothing extreme. You’re not frying pan oily in the center of the face and you’re not shedding dry skin like a deserted reptile.

If you have normal skin, the right primer for you is one that can hold back a bit of oil on the nose and forehead and blur fine lines & texture but give a soft radiance to the dryer areas of the face. This will make the makeup last longer where it might shift in the T-zone and combat caking in dryer areas.

INTRODUCING ICONIC LONDON UNDERGLOW BLURRING PRIMER

What to expect:

1. Skincare & Makeup hybrid w. blurring powders & soft shimmer for a smooth glow.
2. Contains Vitamin C & Artemisia Capillaris extract, protecting against environmental skin stressors and blue light from your screens.
3. Extends Makeup wear.

OILY SKIN SOLUTIONS

Never felt the tightness of dry skin? Even as you step out of a scorching shower or in the dead of winter. Typically, an oily skin has enlarged pores, and you will look like you dipped your face in oil by the end of the day. Even though may look a little sweaty, consider your oily skin a blessing. You age slower.

To combat your oils and makeup sliding off your face, you need a primer that absorbs excessive sebum. However, it must not dry you out, as your skin will just respond with even more oil. That’s the mistake that many people with oily skin make – the forego hydrating their skin altogether, resulting in your skin trying to overcompensate.

INTRODUCTING VELVET SMOOTH PORE-REFINING PRIMER

What to expect:

• Instant improvement of skin texture – leaves a soft matte airbrushed complexion.
• Extends makeup wear.
• Butter whipped balmy formula that mattifies & hydrates. Contains Red Grape extract that increases cell turnover & promotes collagen production.

DRY SKIN SOLUTIONS

Do you feel like your face will crack with any exaggerated mimicry? And does your skin flake and peel like there is no tomorrow? Especially in the dry winter months. If this sounds like you, you’re probably a dry skin type.

To alleviate dry skin, you need to keep your skin embalmed with effective hydrators in the right order. Think thin to thick. 1. Cleanser, 2. Toner, 3. Serum, 4. Moisturizer/SPF, 5. Primer and then makeup. These layers of moisture will create a barrier, that does not allow water to escape from your skin, keeping it balanced and supple.

INTRODUCING ICONIC LONDON RADIANCE BOOSTER

What to expect:

• Glowy radiance and intense moisture.
• Contains Vitamin C, Peptides, Glycerin & Shea Butter to nourish and care for dry skin.

Now you are locked, loaded and primed. We’d love to see your beautiful makeup looks. Share with us on social!